ortgage originators know their business is just that--originating mortgages. They also know what is not their business. The challenge of simply maintaining the same level of production requires building a
reliable pipeline, which is a full-time commitment. Success comes from a focus on productivity alone, without diverting resources to operational issues. Net branching allows the mortgage originator to rely on a partnership to handle the operational functions, for example:
• Clerical administration • Profit and loss statements • Licensing • Accounting • Legal challenges
For net branching to deliver value, the net branch program chosen must provide the core competencies in the areas most important to the partnership envisioned by the mortgage originator. Choosing the wrong program not only forces the mortgage originator to divert productivity energy to operational management, but can also lead to mistrust and animosity with the net branch provider.
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